During your free consultation we will go over our research of your businesses marketing structure. We will discuss where your marketing structure for your business currently is, and where it could be with our services. We will go over your google rating, your internet search standing, and where you would like to see your business in the near future. We will also discuss and go over your current website or begin discussing website design. Our goal is to not only draw in consumers with our marketing strategy but to build a relationship of loyalty, and trust with them. Our goal is to help your businesses create its brand presence and achieve its goals. By branding your business and narrowing down your company's identity and purpose, your company will appeal to consumers. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed.
Your website is your business’s online shop window. As such, it’s the most important part of your online marketing efforts. A good digital agency will go through your website carefully and ensure that every aspect of it is working to your benefit. One of the most important aims of any website is to enhance sales. A digital marketing agency can help ensure that customers are seamlessly guided toward buying your goods and services. We have an amazing in-house design team that will ensure your website is in tip top shape. We maintain content for you, changing and updating multiple times monthly. We provide you with site analytics monthly to show you the growth of your company with our services, and to be able to track what is successful and what is not. Giving us the knowledge to build and improve your web presence.
Social media marketing includes setting up all accounts, posting text, image updates, videos, and other content designed to drive audience engagement, as well as some paid social media advertising. We will share, like and comment on your posts and remind you to do the same. To succeed at social media you need a thorough knowledge of each platform you’re using. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims. Social media marketing involves increasing awareness of your brand by sharing content with and engaging with this audience. A social media marketing agency will help you create suitable content that appeals to the demographic you want to target. They’ll also help you set up targeting Facebook ads to present your company to a specific demographic.
Creating a professional one of a kind brand identity is a very important aspect in any business ventures. Logo design is probably one of the most impactful aspects of your brand. At Deidre B Marketing we have an amazing design team that specializes in professional design services. We work side by side with you to create the perfect logo for you! We analyze your competitors, and what appeals to your ideal customer or client base. We put our combined professional experience together to present you with a variety of logo designs. With the combination of your ideas and ours, we help you create that logo that will stand out and catch the eye of anyone!
To succeed at social media you need a thorough knowledge of each platform you’re using. Social media marketing involves increasing awareness of your brand by sharing content with and engaging with this audience. Our web designers create digital content meant to be mass shared through all of our social media platforms including. We also create personal content by photographing your business location, your product, and projects. Designing and creating content appealing to your demographic.
Our main goal with content building and sharing is to ensure your company is at the top of search engines and all over every social media newsfeed.
While SEM and SEO both rely on keywords that’s where the similarity ends. SEM strategies involve paying a search engine to place your website in front of customers. It’s closely related to pay-per-click advertising. With SEO, you choose keywords associated with your products and services and then craft advertisements around them. These are the familiar type of advertisements you’ll see when you conduct a search query online. To get your ads placed in these prime spots you need to bid on your chosen keywords. Every time someone enters a search query the search engine decides which ads to show them. They do this by means of a complex formula related to how much you bid for a keyword and the quality score of your ad.
We create and maintain a Google Business account for each of our clients. From here we can send links for reviews, further improving your Google standings. We post content multiple times throughout the week, respond to reviews and then add those reviews to your website to show customer testimonials. Google My Business is essential for local SEO as it enables your business listing to appear in local search results for queries specific to your products or services. Even broad queries with large search volumes display local results in the three-pack, and this is something small business owners can capitalize on. It also helps show potential customers that you have a reputable business standing and consistency.
Link building is an important part of any SEO strategy and it’s risky business for the uninitiated. Google places severe penalties on spammy links and can even suspend your website if they suspect foul play. When other websites link to yours, they help increase your credibility with search engines as well as internet users. There are many news and industry sites that allow you to publish interesting news about your company or informational content on their websites. They’ll usually allow you to link back to your site on their page. The danger is that is you post a link from a spammy or irrelevant site back to yours, you could attract penalties. A reputable white-hat digital agency will help you find the best sites for this type of guest post.
One of the biggest things companies overlook is email marketing. We create email campaigns and build your email contact list, to get your product or services pushed out in front of more and more potential clients. Email outreach is one of the oldest digital marketing strategies but it’s still one of the best ways to optimize leads. Managing an email contact list, email personalization, and targeted product offers is an essential part of email marketing. It’s also time-consuming and complicated. A digital marketing agency has the skill to handle all of these aspects easily. They will help grow your email list, come up with engaging campaigns that drive conversions, and set up effective mailing campaigns.
Branding is the glue the holds your business together, our team is here to build your companies image in respect to what your company stands for. We will work side by side with you to determine what your companies identity and purpose is as well as narrow down your ideal demographic in order to better market directly to them. We will build your own QR Code which essentially is a barcode that once scanned by a smartphone will instantly direct the consumer to your website and all of your social media platforms.
One of the key factors that keeps your consumers coming back as well as bringing in new consumers is your reputation. Our goal is to manage your reputation and build trust and loyalty with consumers, by fixing unwanted search results, ensuring all promises made are being upheld, and staying on top of responding to comments, reviews and questions. There is not such thing as a good or bad review, it is the way the review is handled and used as a learning tool with will build trust.
Re-targeting gives you a second chance with people who have visited your website and then left without purchasing anything. You place a tiny piece of code on your website that drops a cookie onto the computer of everyone who visits your site. Every time they browse the web, this cookie prompts your retargeting provider to display your ads. This is a good way to remind potential clients about your products or services and can lure them back to your site when they’re ready to spend some money.
Are you worried you will lose all your content on your website if the platform crashes? The content and websites we build for you is a huge part of your business and we understand that! That is why we are offering this amazing service in order to keep all your content secure no matter what happens. For a fee we will back up all your content from your website and social media to ensure safe keeping in case something were to happen! You spend time and money creating this content let us make sure it is safe and secure in case something happens!
QR Codes can provide more information about the product or service without google searches. It allows you to send you right to the website or landing page desired without the need for navigation. This allows for more marketing avenues and links consumers right to your page or website making it even easer for consumers to find your products and services.